BREAkthrough
The Invited fitness team is launching a new signature program called Breakthrough, designed to serve as the starting point for every member’s fitness journey. The goal is to establish a strong visual identity for Breakthrough through a custom logo and supporting collateral. This new look will then set the tone for all subsequent fitness materials, which will be versioned to align with the Breakthrough branding.
Our Objective
As the graphic designer on this project, my objective was to create a bold, motivating visual identity for Breakthrough that captured the energy and ambition of a fresh fitness journey. I aimed to establish a cohesive and flexible design system that not only distinguishes Breakthrough as a flagship program but also seamlessly extends across all fitness collateral. The result is a unified brand experience that inspires members from day one and supports their progress every step of the way.
Paradise cove
Paradise Cove, the poolside food & beverage outlet at Firethorne (Country Club of the Carolinas), is undergoing a brand refresh. While the name will remain the same, the logo and color palette will be updated to better align with the current brand identity of the Country Club of the Carolinas. The refreshed logo should complement the existing suite of sub-amenity logos outlined in the brand guidelines.
Our Objective
My goal for this project was to reimagine the Paradise Cove logo in a way that retained its relaxed, poolside personality while integrating seamlessly with the refined, cohesive branding of the Country Club of the Carolinas. By aligning with the club’s updated visual system—while still capturing the casual, summery vibe of the outlet—I aimed to create a mark that feels both elevated and inviting, consistent with the overall member experience across the club.
SAGE & VINE
Braemar Country Club has been reimagined as Mulholland Hills Country Club, marking a new era of sophistication and exclusivity. As part of this transformation, the Club proudly introduces Sage & Vine—a fine dining destination featuring elevated Mediterranean-inspired cuisine and a curated selection of premium wines, exclusively for Members.
Our Objective
We were tasked with creating a captivating sub-brand that encapsulates the spirit of modern, botanical, and iconic culture specific to the Club and Tarzana area. Our goal is to craft a distinctive logo that compliments the new brand identity the while remaining authentic to the restaurant.
THE WAVERLY
The Waverly is a custom brew crafted by Intuition Ale Works located in scenic Jacksonville, Florida. The Waverly is a Czech-style Pilsner. Rich, bready malt is balanced by a spicy and earthly hop finish. Brilliant golden color, medium bodied lager. Consumers can find this specialty beer at the Marriott Sawgrass Resort & Spa located in Ponte Vedra, Florida.
Our Objective
Our objective was to create a unique and eye catching logo and tap handle for the Waverly. The concept needed to feel like that Friday night after a long day of work and you take the first sip of an ice cold beer… bliss, euphoric, and content.
CABANA BEACH CLUB
Discover all of the adventure, relaxation and exclusivity you crave — at your fingertips — at Cabana Beach Club, one of the top clubs in Ponte Vedra Beach.
Living the ultimate Florida lifestyle isn’t limited to waterfront residents. The Cabana Beach Club at Sawgrass Marriott Golf Resort & Spa boasts 26 miles of private white sand, a beachfront pool, a state-of-the-art fitness center, spa and mouthwatering restaurants. Come indulge in unrivaled exclusivity at an astounding value every day of the year. Whether you wish to feel a part of a beach community, spur active adventures, seek a spot to entertain the little ones, or savor an elegant meal without them, our private Ponte Vedra Beach club will turn your dreams into your fondest memories.
Situated just steps from the beautiful Atlantic Ocean, Cabana Beach Club has become a celebrated tradition for everyone from Northern snowbirds to nearby residents in Jacksonville, Palm Valley, Nocatee and beyond. Become a member and join our family while forever changing your own.
Rebuilding a Brand
Before working with Rad Media, The Cabana Beach Club team had an existing suite of brand elements and logos. However, the team felt like they didn’t convey their luxury brand offerings. Our team drafted several concepts that incorporated various design elements from the surrounding area along with typefaces that fit the aesthetic of their new design, construction efforts while also maintaining a mark that aligns with their clientele.
The Cabana Beach Club color palette was carefully chosen to depict the perfect beach hues with modern undertones. The primary colors blend blue’s tranquil stability with green’s optimism and healing properties. Teal was chosen in an effort to combine the color of restfulness, mental and spiritual balance. Teal’s understated elegance encourages a calm, reflective mood perfect for the Cabana Beach Club’s relaxing ambiance.
SHARKEy's CAFE
Enjoy access to some of the top restaurants in Ponte Vedra Beach at Cabana Beach Club. Indulge in creative cuisine while overlooking the Atlantic Ocean at one of our casual dining restaurant, Sharkey’s. Take a bite of your favorite burger or sandwich at our relaxed, beachfront restaurant in Ponte Vedra Beach, FL. We also offer tropical-inspired drinks, perfect for sipping while you soak up the sun poolside.
Some of the best socializing happens while sipping and savoring around our dinner tables. So come treat your taste buds to a fulfilling experience. Whether it’s an elegant affair, a family celebration or just a quick bite before or after an exciting day in the sun, you’ll find the perfect Ponte Vedra Beach restaurant to match your mood.
Boosting the Brand
Sharkey’s is one of the top restaurants in Ponte Verde Beach. Offering exceptional service at a moderate price point in an exceptionally crowded market. This meant our team needed to add a value proposition while differentiating enough to compel consumers to choose Sharkey’s over other competitors.
By creating a distinguishing brand mark that speaks to customers while establishing a unique brand experience ultimately gave the brand a competitive advantage.
TURN & BURN
The outdoor patio area of the Las Colinas Club, previously known as the “Smokehouse” or “Smoke Shack,” will be rebranded to “Turn & Burn”. We’re tasked with creating a captivating sub-brand that encapsulates the spirit of rustic, masculine, and quintessential BBQ culture specific to this area. Our goal is to craft a distinctive logo and select brand colors that exude the very essence of authentic barbecue, resonating with the soul of this region.
Elevating the Brand:
Prior to collaborating with Kayla, the Las Colinas team harbored a vision for their latest restaurant, one that would showcase inspired cuisine deeply rooted in Texas barbecue traditions.
Our team meticulously crafted multiple concepts intertwining diverse design elements from the locale, alongside typefaces tailored to complement the new design and construction initiatives. This was all done while ensuring a cohesive brand mark that resonates with their target audience and membership clientele.
The Turn & Burn color palette underwent careful curation to evoke the essence of fire and smoke while infusing a contemporary allure. By blending the passionate appetite of red with the optimism and vitality of orange and yellow, these primary colors breathe life into the space, revitalizing our senses.
INVITED CHEF SERIES
Indulge in an evening of bold flavors and perfect pairings as master artisans from the Invited family of clubs present delectable culinary trends for 2023. You will also receive a special gift and vote to make your favorite course available at the Mission Hills Country Club.
M BODY SPORTS CLUB
MBody is a full service boutique style fitness center located at Medina Golf & Country Club. They offer private sessions to all Members. Their Certified Fitness Trainer will help you obtain your fitness and nutritional goals through: anaerobic, high intensity interval training (HIIT), strength training, physical training, diet and nutrition.
I was tasked to lead the rebrand of this newly renovated gym that embodied the culture of the Club, its’ Members, while also reflecting a modern look and feel.
ZINGLE TEXT CAMPAIGN
In my role as a Graphic Designer for Invited, I was assigned to create a new look and feel for the golf and country club division's Zingle platform. This platform allows Club team members to text Membership regarding any upcoming events, specials and promotions. The objective of this campaign was to design something that appeals to a conservative and traditional audience while is still unique and engaging.
GREAT LAKES FITTEST
I was assigned as a Freelance Media Director to handle the social media marketing, graphic design and creative direction for the 2024 Great Lakes Fittest Competition. Great Lakes Fittest is bigger than ever this year with Lauren Kalil on board for commentary, along with ADL PRO for the livestream, Thicc Boi Apparel as the presenting sponsor, and of course, challenging fitness tests you can imagine, all taking place at the same great Turtle Creek Baseball Stadium.
As the Media Director, I am responsible for coordinating and overseeing photography, videography, marketing strategies as well as live commentary during the event. You can click either of the images below to view the Instagram below.
